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Why Visual Branding?
Visual branding for a business is so much more than just a business logo. It is the complete look and feel of your business. It is the elements you deliberately bring to it, the elements you unintentionally bring to it, and (most importantly) the experiences of the people who engage with your business all displayed visually.
Where I come in is helping business owners, like you, clarify what your brand looks like visually so that you can attract more of your ideal client and communicate clearly with your audience.
The goal of visual branding is to build trust right away with a professional and consistent visual message.
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It's essential for small businesses because it provides you with a distinct identity and a competitive edge in a crowded marketplace. A custom brand is the investment that helps you lay a solid foundation for continued success and scalability in your business. In a split-second, people decide to work with you or keep looking elsewhere. First impressions matter now more than ever. Memorable, unique branding will amplify your brand's personality and become a magnet for your ideal customers.
Having quality visual brand design made up of a logo suite, color pallet, coordinating text (typography), icons, and brand images gives you confidence to create content with ease, because you have all the tools in your brand kit right at your fingertips. Making an investment in visual branding helps you save BIG on one of your most valuable resources, your time.
Visual Brand Offerings
​Complete Visual Branding Packages: An in-depth vision call starts off our time together as we work to build your complete visual brand identity aligned to you as an individual and your business mission, vision, values, an target market. Three package options exist for this service:
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+ Light Package: Best for those who are newer to business and only want the necessities to clearly articulate the purpose of your business without investing in all the extras in the beginning.
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+ Little Package: Best for those who want a complete, cohesive brand look that is above just the basics to really pull together the overall vision of their brand.
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+ Lovely Package: Best for those who want the most comprehensive build out to go all-in with your brand. This deluxe package includes extra add-ons to show off your new branding on social media, print goods and apparel.
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Apparel Printing: After your new branding is complete, one of the best ways to showcase it is in the form of new merch! I can help you to design and print shirts, tanks, long sleeve, hoodies, crewnecks, and more to market your brand.
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Marketing Design: Print media is a great way to start using your new branding. This can be in the form of business cards, product lists, pricing guides, signage, brochures, or just about anything else your brand may need. I can help you create marketing materials that can bring your complete brand to life.
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Canva Template Design: Canva is a great tool for small business owners to create their own marketing media. But sometimes it is just easier to have a suite of custom on-brand templates to be able to easily edit. I can help you create some custom Canva templates to be later edited and used for all your marketing needs (social media, flyers, business cards, email headers, etc).
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Special Projects: Have a special branding project in mind that could use a hand-lettered touch? Like custom client gifts, live lettering at an event for your business, large scale art like murals or menu boards or even a private workshop at your business? Inquire about how we can work together to brand your client experience to leave a lasting memory on your target market.
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Inquire below to view my portfolio, packages, pricing and to connect with me about how we can work together level up your visual branding this year.​
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Want to maybe work together?
Hey, its Ana! I’m currently looking for passionate business owners that I can help with visual branding, so let’s discuss how I can use beautiful, strategic design to help your business grow! Fill out the form below to inquire or talk about an estimate.
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My Style and Philosophy
As a hand-lettering artist who creates unique, hand-drawn logos, I seek to help "do good" businesses build a comprehensive brand around the light they want to share with the world. My design style is all about combining old-fashioned techniques, like calligraphy, with clean, simplistic modern design and typography. Not only do I get to know you as a person, but I focus on knowing what you want your brand to portray to your customers or clients and incorporate that information to create a cohesive brand.
​My mission with Lovely Little Light from the start has been to glorify God with the artistic gifts and talents he has given to me (Matthew 5:16). This business started in my college dorm drawing and painting custom artwork however, although the type of custom art that I have done over the years has evolved and changed the hand-drawn nature remains. I will hold true to the hand-lettered nature of my designs: any designs I create for you will still always have a hand-drawn element. As of recent, I have absolutely loved using my lettering and drawing to help other small business owners in visual branding collaboration projects!
Therefore, each month, I take on a limited amount of custom projects each month in collaboration with small businesses. These include: collaboration collections, large scale murals and window art, comprehensive visual branding, logo design, client gifts, and bulk apparel orders. Let's chat about how we can elevate your business together, so you can best attract more clients or customers that you can serve!
Custom Inquires
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If you are looking for a custom item, unrelated to a business, please send me an email or visit my contact page. I have created thousands of custom orders (yes, thousands! crazy!) since starting in 2014 and I am honored to have the opportunity to create for you. Although I no longer advertise them, I still might be able to work with you to bring your idea to life!